Jack Daniel’s Tennessee Fire is partnering with some of America’s leading drag queens for “Drag Queen Mukbang,” a branded content series that pairs two popular Millennial food trends: mukbang and the drag queen brunch. Debuting during Pride Month on JackFirePride.com , the four episode series will feature YouTube sensation Patrick Starrr, Gia Gunn (“RuPaul’s Drag Race” Season 6), Eugene Lee Yang ( The Try Guys ) and Laganja Estranja (“RuPaul’s Drag Race” Season 6) serving up a virtual dining experience filled with food, Jack Daniel’s Tennessee Fire, laughs and all kinds of fabulousness.

In each episode, the stars will discuss the impact of COVID-19 on their lives and its impact in the LGBTQ+ community through off-the-cuff storytelling and testimonials. With an aim to champion organizations and initiatives that support LGBTQ+ communities, Jack Daniel’s Tennessee Fire has also partnered with GLAAD and various local nonprofits across the country.

More about the cast of “Jack Daniel’s Tennessee Fire Presents Drag Queen Mukbang” and the premiere dates for their videos:

Patrick Starrr – One of the first “men in makeup” on YouTube, Patrick Starrr is a beauty guru pioneer who has amassed over 4 million subscribers and dolled up celebrities such as Kim Kardashian West and Paris Hilton.


Gia Gunn – A transgender contestant featured on Season 6 of “RuPaul’s Drag Race” and Season 4 of “RuPaul’s Drag Race: All Stars,” Gia is known for her iconic catchphrases and being an outspoken advocate for trans rights.


Eugene Lee Yang – Best known for being 1/4 of The Try Guys , Eugene also has a drag persona — Cheyenne Pepper — who has hosted the 2018 Streamy Awards and performed alongside “RuPaul’s Drag Race” queens at last year’s VidCon closing ceremony.


Laganja Estranja – A contestant on Season 6 of “RuPaul’s Drag Race,” Laganja was named one of “The Most Powerful Drag Queens in America” by New York Magazine and featured on the cover of its special issue alongside Gia Gunn.